Brendan McPoyle, CFP®, AEP®, has a clear-eyed view of his role in each client’s life: a financial coach, a creator and sustainer of freedom, a builder of financial empires. A dedicated wealth manager at Princeton Global Asset Management, McPoyle has spent more than 25 years helping business owners, high-net-worth families, and hardworking professionals make confident decisions that will have a direct impact on the future. His vast expertise in comprehensive financial planning and wealth management grew out of a work ethic shaped by his blue-collar roots. “I live by the simple belief that wealth should empower the life you live today and the legacy you leave tomorrow,” he says. “My drive comes from a family background that taught me to work hard, to plan thoughtfully, and to protect what matters most. The financial security that I help provide to families is my why . This is who I was meant to be. This is who I am.” McPoyle’s early life had a profound impact on his career. The 12th of 13 children, McPoyle grew up watching his parents work tirelessly to provide opportunities for him and his siblings, including a Catholic education. Their example stayed with him while he earned a business degree from Merrimack College and began to envision his post-graduate life. “I was a young father and had to discover a way to provide a good life for my growing family,” he says. “When I needed a good job, I reached out to one of the most successful people I knew and asked for advice. I quickly learned that good people want to see you succeed, and that a little persistence and hard work pay off. I made sure that I took advantage of his advice and the opportunities presented. He helped me better position myself to land a job at one of the region’s largest financial service organizations.”